Transform Your Marketing with Location Analytics and AI for Market Planning

Unlock precise targeting with our Advertising Site Selection Software, offering advanced advertising market analysis and in-depth advertising marketing research.

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Discover Audience Dynamics

Utilize Location Analytics for Advertising to analyze demographic, psychographic, migration, social, and behavioral shopping data. Harness AI for Market Planning with our Advertising Site Selection Software, offering advanced advertising market analysis and advertising marketing research.

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Maximize In-Store Retail Media with Location Analytics

Leverage MapZot’s comprehensive retail visitation data and Location Analytics for Advertising to understand consumers’ shopping behavior and preferences. Maximize the value of in-store media using AI for Market Planning to reach and target the right audiences.

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Optimize Event Marketing with Advanced Insights

Utilize historical event attendance data, consumer demographics, shopping patterns, and online activity to enhance experiential marketing. Align events with local consumers’ interests and validate the effectiveness of event marketing campaigns through advertising market analysis and advertising marketing research.

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Deliver Actionable Competitive Intelligence

Analyze visitation data, rankings, and trade areas with our Advertising Site Selection Software to assess your clients’ market position. Understand the competition’s customers through advanced advertising market analysis, monitor competitive threats, and develop advertising strategies that stand out and create a competitive edge.

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Form Powerful Partnerships Through Visitor Insights

Use cross-shopping data and visits to complementary chains and services to gain visibility into the full visitor journey. Identify prospective partners for cross-promotion and targeted marketing partnerships using AI for Market Planning and Location Analytics for Advertising.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Kymera

"I've spent some time evaluating data creation and analysis providers over the past several months. Without hesitation MapZot is hands down the best I've found. These guys are legit the best there is"

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President, Kymera

Recent Publications
blog
Smashing Success: The Unstoppable Rise of Pickleball in the U.S.
Entertainment
What began as a casual backyard game in the 1960s has now transformed into one of the fastest-growing sports in America. Pickleball, a hybrid of tennis, badminton, and table tennis, is captivating players across generations and fueling a new wave of social, recreational, and economic activity nationwide. With the pickleball equipment market estimated to reach $702.9 million in 2025 and projected to surge past $1.8 billion by 2032, the game isn’t just gaining popularity it’s becoming big business.

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20 June 2025
blog
The Great Retail Escape: Why Shoppers Are Moving Beyond City Limits
Retail
In recent years, the U.S. retail landscape has undergone a dramatic shift. Once packed urban shopping districts are now witnessing slower foot traffic, while suburban and even rural retail centers are buzzing with activity. This growing trend, known as retail leakage, is raising red flags for city retailers and providing new opportunities for brands looking to expand in untapped regions.

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9th July 2025
blog
How David Frozen Cod Is Winning the Frozen Aisle Game
CPG
When it comes to capturing market share in the frozen food aisle, David Frozen Cod is reeling in success with a strategy that blends product quality, smart placement, and sharp consumer insight. For Consumer Packaged Goods (CPG) brands navigating today’s competitive shelf space, David Frozen Cod offers a compelling case study in how to scale from a niche offering to a household staple.

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18 July 2025

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