As hotel prices spike and Airbnb markets tighten, festivalgoers are pitching tents on-site and the economic ripple effect is significant.Every April, the Coachella Valley transforms into one of the most data-rich consumer behavior experiments on the planet. This year, the story isn't just about who's performing, it's about where people are sleeping, how they're spending, and what that means for every business in a 30-mile radius.By the time the first cars rolled into the Empire Polo Club campgrounds on Thursday, April 9, a clear behavioral shift was already visible: more festivalgoers than ever are skipping hotels, canceling Airbnb reservations, and choosing to set up camp directly on-site. Understanding that shift and what drives it, is exactly the kind of question location intelligence was built to answer.