Optimize Brokerage Success with Foot Traffic Data

What began as a casual backyard game in the 1960s has now transformed into one of the fastest-growing sports in America. Pickleball, a hybrid of tennis, badminton, and table tennis, is captivating players across generations and fueling a new wave of social, recreational, and economic activity nationwide. With the pickleball equipment market estimated to reach $702.9 million in 2025 and projected to surge past $1.8 billion by 2032, the game isn’t just gaining popularity it’s becoming big business.

In recent years, the U.S. retail landscape has undergone a dramatic shift. Once packed urban shopping districts are now witnessing slower foot traffic, while suburban and even rural retail centers are buzzing with activity. This growing trend, known as retail leakage, is raising red flags for city retailers and providing new opportunities for brands looking to expand in untapped regions.

When it comes to capturing market share in the frozen food aisle, David Frozen Cod is reeling in success with a strategy that blends product quality, smart placement, and sharp consumer insight. For Consumer Packaged Goods (CPG) brands navigating today’s competitive shelf space, David Frozen Cod offers a compelling case study in how to scale from a niche offering to a household staple.