Optimize Brokerage Success with Foot Traffic Data

Every September the Santa Monica Pier becomes a seaside stage for vibrant Thai food, music, and culture, and Thai Fest by the Beach 2025 was no exception. Over two sunny days the Pier hosted thousands of visitors sampling street-food classics, catching Muay Thai demonstrations and cultural performances, and turning a cultural celebration into a measurable economic moment for nearby businesses and the wider LA region.

The direct-to-consumer (D2C) market in the U.S. has seen a massive shift over the past few years, especially for industries like wine, beverages, and premium lifestyle products. With consumers now more comfortable purchasing directly from brands online, understanding sales trends, forecasting demand, and optimizing distribution have become more data-driven than ever.

For high-growth players in the quick-serve beverage space, staying ahead means more than just opening new stores, it’s about keeping existing ones humming. Dutch Bros (NYSE: BROS) delivered just that in Q3 2025, sparking investor enthusiasm and giving the brand a fresh burst of momentum. In this blog brought to you by MapZot.AI we’ll unpack the key takeaways from the quarter, what’s driving the performance, and what it all means for the brand’s future trajectory.