The company needed to select locations that would maximize foot traffic, ensure proximity to target demographics, and capitalize on unmet demand. Traditional methods of site selection were inadequate for pinpointing granular, street-level opportunities critical to growth in a saturated market.
Leveraging MapZot’s AI-powered site selection tools, the dental giant integrated demographic analytics, competitive benchmarking, and traffic data to evaluate potential locations. By analyzing local healthcare needs, population density, and customer spending behaviors, they identified specific regions with untapped potential.
Precision in Site Selection: The company selected prime locations in both suburban and urban areas that had the highest potential for dental services, especially areas underserved by competitors.
Revenue Boost: Each new office recorded a 15-20% increase in revenue compared to previous openings, attributed to optimized locations near schools, malls, and office parks where foot traffic was higher.
Sustained Growth: The dental giant successfully expanded to 2,600+ offices while maintaining an efficient cost-to-profit ratio due to precise site selection.
This strategic approach enabled the dental giant to maximize ROI per location, using data-driven insights to make informed decisions and significantly boost their national presence.
This case underscores the power of AI-based real estate solutions for brands looking to scale effectively, particularly in competitive sectors like healthcare.
