Optimize Category Performance
Gain a deep understanding of consumers by combining location analytics with demographic, psychographic, and behavioral data. Optimize product distribution, tailor assortments, and anticipate demand to accelerate category success.
Assess Chain Dominance Across Regions
Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior by region. Break down differences between chains and boost market share in local markets.
Enhance Demand Forecasting
Use real-time foot traffic data to improve demand forecasting accuracy across categories and stores. Combine True Trade Area analysis with demographic data to plan inventory, determine in-store demand, and maintain market share.
Maximize Reach by Understanding the Shopper Journey
Gain visibility into the complete shopper journey, including visits to competing chains and different services. Optimize product placement, enhance in-store marketing, and strengthen brand sponsorships.
Identify Ideal Stores for New Product Launches
Leverage audience insights to find stores whose demographics align with your target audience for new product launches. Partner with the right retailers to execute successful campaigns and reach additional market segments.
Doing Data Right
Unmatched Data Precision
We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.
Commitment to Privacy
Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.
Personalized Customer Support
A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.
Effortless Data Integration
Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.
Proven Customer Trust
Thousands of customers across diverse industries rely on our insights for their data-driven decisions.
Recent Publications
How Chobani is Winning the Yogurt Market in Major Grocery Stores
Consumer Packaged Goods (CPG) thrive on availability, assortment, and audience. In refrigerated staples like yogurt, those three levers decide who wins the shelf and the shopper. Chobani now far beyond “just Greek yogurt” is a playbook brand, constant product innovation (Flip, high-protein cups, drinkables, creamers) + ubiquitous distribution across big-box and grocery.
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1st Sep 2025
The 2.7% Grocery Shrinkage Problem and How MapZot.AI Fixes It
Grocery retailers operate on razor-thin margins, making every percentage point critical. Yet, shrinkage losses from theft, spoilage, or inefficiencies chips away nearly 2.7% of sales annually, turning small leaks into major profitability gaps. In this blog, we explore the true scale of the problem.
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5th Sep 2025
How Starbucks’ Pumpkin Spice Latte Drives Foot Traffic and Sales
As the iconic Pumpkin Spice Latte returns each fall, Starbucks locations nationwide anticipate a spike in customer visits. MapZot.AI analyzed traffic patterns using Mobilytics data for 646 Michigan Ave, Chicago, IL, revealing this store’s outstanding performance as PSL season
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10th Sep 2025
