Leverage Data to Understand Your Shoppers, Retailers, and Market Trends

Boost sales and customer loyalty by leveraging foot traffic data and shopper behavior analytics to refine retail strategies and enhance customer experiences.

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Optimize Category Performance

Gain a deep understanding of consumers by combining location analytics with demographic, psychographic, and behavioral data. Optimize product distribution, tailor assortments, and anticipate demand to accelerate category success.

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Assess Chain Dominance Across Regions

Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior by region. Break down differences between chains and boost market share in local markets.

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Enhance Demand Forecasting

Use real-time foot traffic data to improve demand forecasting accuracy across categories and stores. Combine True Trade Area analysis with demographic data to plan inventory, determine in-store demand, and maintain market share.

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Maximize Reach by Understanding the Shopper Journey

Gain visibility into the complete shopper journey, including visits to competing chains and different services. Optimize product placement, enhance in-store marketing, and strengthen brand sponsorships.

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Identify Ideal Stores for New Product Launches

Leverage audience insights to find stores whose demographics align with your target audience for new product launches. Partner with the right retailers to execute successful campaigns and reach additional market segments.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Recent Publications
blog
Best Cities for Franchise Expansion in the U.S in 2025
Real Estate
Franchise expansion remains one of the most strategic pathways to business growth in 2025, but the secret sauce lies in choosing the right city. With evolving consumer behavior, emerging urban trends, and data-driven technologies like MapZot.AI, brands now have the power to select high-performing franchise locations with precision.In this 2025 report, we leverage real-time mobility data, demographic patterns, competitive benchmarking, and AI-powered site analysis to uncover the top U.S. cities ripe for franchise expansion.

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26 May 2025
blog
Foot Traffic Trends in Grocery Stores: Walmart, Kroger, and Costco Lead the Pack
Retail
The grocery sector in the United States is a cornerstone of retail, navigating evolving consumer habits, digital transformation, and macroeconomic shifts. Yet, despite challenges like inflation and the growing preference for online shopping, some grocery chains continue to thrive with robust foot traffic. What’s the secret sauce behind their success, and which brands are leading the charge?In this blog, we’ll uncover insights into the top-performing grocery stores in the US, explore the factors driving their in-store customer visits, and how data-driven location strategies can help retailers stay ahead in a competitive market.

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10 June 2025
blog
How Strategic Site Selection Is Fueling Raising Cane’s Rapid Growth
Restaurants
In the fast-paced world of quick-service restaurants, Raising Cane’s has emerged as a standout player with its simple menu, cult-like following, and aggressive expansion strategy. With over 800 locations across the U.S. and ambitious plans to cross the 1,000-store milestone, the brand is not just growing it’s dominating.At MapZot.AI, we dug deep into foot traffic patterns, local demographics, and market performance to identify where Raising Cane’s is thriving and how it's mapping out its next big moves.

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11 June 2025

Ready to Grow Your Business with MapZot.AI?

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