Leverage Data to Understand Your Shoppers, Retailers, and Market Trends

Boost sales and customer loyalty by leveraging foot traffic data and shopper behavior analytics to refine retail strategies and enhance customer experiences.

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Optimize Category Performance

Gain a deep understanding of consumers by combining location analytics with demographic, psychographic, and behavioral data. Optimize product distribution, tailor assortments, and anticipate demand to accelerate category success.

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Assess Chain Dominance Across Regions

Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior by region. Break down differences between chains and boost market share in local markets.

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Enhance Demand Forecasting

Use real-time foot traffic data to improve demand forecasting accuracy across categories and stores. Combine True Trade Area analysis with demographic data to plan inventory, determine in-store demand, and maintain market share.

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Maximize Reach by Understanding the Shopper Journey

Gain visibility into the complete shopper journey, including visits to competing chains and different services. Optimize product placement, enhance in-store marketing, and strengthen brand sponsorships.

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Identify Ideal Stores for New Product Launches

Leverage audience insights to find stores whose demographics align with your target audience for new product launches. Partner with the right retailers to execute successful campaigns and reach additional market segments.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Recent Publications
blog
Smashing Success: The Unstoppable Rise of Pickleball in the U.S.
Entertainment
What began as a casual backyard game in the 1960s has now transformed into one of the fastest-growing sports in America. Pickleball, a hybrid of tennis, badminton, and table tennis, is captivating players across generations and fueling a new wave of social, recreational, and economic activity nationwide. With the pickleball equipment market estimated to reach $702.9 million in 2025 and projected to surge past $1.8 billion by 2032, the game isn’t just gaining popularity it’s becoming big business.

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20 June 2025
blog
The Great Retail Escape: Why Shoppers Are Moving Beyond City Limits
Retail
In recent years, the U.S. retail landscape has undergone a dramatic shift. Once packed urban shopping districts are now witnessing slower foot traffic, while suburban and even rural retail centers are buzzing with activity. This growing trend, known as retail leakage, is raising red flags for city retailers and providing new opportunities for brands looking to expand in untapped regions.

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9th July 2025
blog
How David Frozen Cod Is Winning the Frozen Aisle Game
CPG
When it comes to capturing market share in the frozen food aisle, David Frozen Cod is reeling in success with a strategy that blends product quality, smart placement, and sharp consumer insight. For Consumer Packaged Goods (CPG) brands navigating today’s competitive shelf space, David Frozen Cod offers a compelling case study in how to scale from a niche offering to a household staple.

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18 July 2025

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