Increase Event Attendance Through Effective Targeting
Identify and understand your target audience through detailed demographic and psychographic analysis, including income, age, lifestyle, and spending habits. Tailor your marketing efforts to effectively reach and engage potential attendees.
Gain a Competitive Edge
Evaluate your market position by analyzing trade area overlap, visitation trends, and ranking against competitors. Understand your customers' behavior, including their other entertainment choices, to refine your marketing strategies.
Choose Prime Locations for Expansion
Identify optimal sites for expansion by matching demographic and psychographic data of specific areas to your target audience. Utilize MapZot’s site selection report to score potential venues based on trade area size, demographic alignment, cannibalization risk, and competition density.
Enhance Advertising Effectiveness
Track visitor travel routes, zip code origins, and online search interests to fine-tune your digital and offline advertising efforts. Use insights from customer journeys to strategically place ads and maintain high visibility in your customers' daily activities.
Assess Local Economic Contributions
Leverage MapZot’s True Trade Area analysis to understand visitor origins, stays, and their activities before and after visiting your venue. Compare visitation patterns to nearby businesses over time to demonstrate your venue’s impact on local economic growth.
Doing Data Right
Unmatched Data Precision
We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.
Commitment to Privacy
Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.
Personalized Customer Support
A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.
Effortless Data Integration
Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.
Proven Customer Trust
Thousands of customers across diverse industries rely on our insights for their data-driven decisions.
Recent Publications
How Chobani is Winning the Yogurt Market in Major Grocery Stores
Consumer Packaged Goods (CPG) thrive on availability, assortment, and audience. In refrigerated staples like yogurt, those three levers decide who wins the shelf and the shopper. Chobani now far beyond “just Greek yogurt” is a playbook brand, constant product innovation (Flip, high-protein cups, drinkables, creamers) + ubiquitous distribution across big-box and grocery.
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1st Sep 2025
The 2.7% Grocery Shrinkage Problem and How MapZot.AI Fixes It
Grocery retailers operate on razor-thin margins, making every percentage point critical. Yet, shrinkage losses from theft, spoilage, or inefficiencies chips away nearly 2.7% of sales annually, turning small leaks into major profitability gaps. In this blog, we explore the true scale of the problem.
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5th Sep 2025
How Starbucks’ Pumpkin Spice Latte Drives Foot Traffic and Sales
As the iconic Pumpkin Spice Latte returns each fall, Starbucks locations nationwide anticipate a spike in customer visits. MapZot.AI analyzed traffic patterns using Mobilytics data for 646 Michigan Ave, Chicago, IL, revealing this store’s outstanding performance as PSL season
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10th Sep 2025
