Case study
BIGGBY Franchisee
Franchise & multi-unit
Where Should We Open the Next 20 — and Which Stores Should Close or Relocate?
Next-market planning plus close / relocate recommendations.
Problem
What Was at Stake?
Franchisee expanding aggressively while existing stores showed uneven performance.
MapZot.AI work
How the Decision Was Modeled
Outcome
What Became Clearer?
Cost of being wrong
$500K–$1.2M Per Location
Opening Blindly Would Increase Cannibalization and Lock Capital Into Weak Markets
The goal was not more data. The goal was a cleaner decision before capital, lease commitments, buildout time, and leadership attention were locked in.
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Can We Scale Denovo Expansion With Institutional Accuracy?
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