Case study
Heartland Dental
Healthcare
Can we scale denovo expansion with institutional accuracy?
Denovo model with gap analysis and cannibalization control.
Problem
What was at stake?
Large-scale healthcare expansion requiring repeatable and defensible modeling.
MapZot.AI work
How the decision was modeled.
Outcome
What became clearer?
Cost of being wrong
$8M–$9M per clinic
Poor placement impacts patient access, utilization, and long-term ROI.
The goal was not more data. The goal was a cleaner decision before capital, lease commitments, buildout time, and leadership attention were locked in.
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next locations
Where should we open the next 20 — and which stores should close or relocate?
Next-market planning plus close / relocate recommendations.
Automotive & car wash
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before investment
Which locations will perform before we invest?
Sales forecasting and high-performing site prioritization before capital deployment.
Emerging restaurants
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right location
We may only open one store. Can we forecast it accurately?
Precision site modeling for one high-confidence opening over 12–18 months.